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Macy’s Herald Square in NYC — A Complete Guide

Macy’s Herald Square in NYC — A Complete Guide

Famously known as the “World’s Largest Store,” Macy’s Herald Square is more than just a department store; it’s a New York City icon and a global shopping destination.
Occupying an entire city block in Midtown Manhattan, this flagship store is renowned for its historic wooden escalators, elaborate holiday window displays, the annual Thanksgiving Day Parade, and floor after floor of fashion, food, and home goods.
On this page, you will find everything you need to know: general information, nearby shopping centers, featured departments, dining options, visitor tips, and fun facts.

General Shopping Center Information

Official Name Macy’s Herald Square
Address 151 W 34th St, New York, NY 10001, USA
Borough Manhattan (Midtown / Herald Square)
Inauguration 1902 (at Herald Square location)
Operator Macy’s, Inc.
Number of Floors 11 floors
Total Number of Stores 1 (Flagship department store with hundreds of in-store brand boutiques)
Cinema Information None.
Parking No dedicated garage. Multiple private garages are available nearby.
Pet-Friendly No, with the exception of service animals.
Sustainability Yes, as part of Macy’s, Inc. corporate sustainability goals (e.g., solar installations, sustainable sourcing, reduced packaging).
Architectural Style Historic Renaissance Revival, a designated National Historic Landmark.
Main Access Routes Direct access from 34th St-Herald Sq subway (B,D,F,M,N,Q,R,W lines); 1 block from Penn Station (LIRR, NJ Transit, Amtrak).
Annual Visitors Millions (one of NYC’s top tourist attractions).
Official Website macys.com/herald-square
Phone / Customer Service (212) 695-4400
Operating Hours Varies, typically 10:00 AM – 9:00 PM (Extended holiday hours).

10 Nearby Shopping Centers & Districts

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Shopping Center / District Approximate Distance Internal Link
Manhattan Mall < 0.1 miles (across the street) Manhattan Mall
34th Street Shopping District 0 miles (you are in it) 34th Street Shopping
The Shops at Hudson Yards 1 mile The Shops at Hudson Yards
Times Square Shopping 0.7 miles Times Square Shopping
5th Avenue Shopping District 0.5 miles 5th Avenue Shopping
Bryant Park / 42nd St 0.5 miles Bryant Park Shopping
Union Square Shopping 1.2 miles Union Square Shopping
The Shops at Columbus Circle 1.7 miles The Shops at Columbus Circle
Chelsea Market 1 mile Chelsea Market
SoHo Shopping District 2 miles SoHo Shopping

Approximate distances from Macy’s Herald Square by walking. Times may vary.


25 Relevant In-Store Brands & Boutiques

  1. Louis Vuitton (Shop-in-Shop)
  2. Gucci (Bags & Beauty)
  3. MAC Cosmetics
  4. Clinique
  5. Ralph Lauren
  6. Calvin Klein
  7. Michael Kors
  8. Coach
  9. Kate Spade New York
  10. Nike
  11. Levi’s
  12. Finish Line (Athletic Footwear)
  13. Sunglass Hut
  14. Toys “R” Us (Shop-in-Shop)
  15. The Cellar (Kitchenware: All-Clad, Le Creuset)
  16. Stella 34 Trattoria
  17. Rowland’s Bar & Grill
  18. Starbucks (Multiple Locations)
  19. McDonald’s
  20. Au Bon Pain
  21. Godiva Chocolatier
  22. Juicy Couture
  23. Bar III (Macy’s Private Label)
  24. Men’s Store (Multiple Floors)
  25. The World’s Largest Shoe Floor (Floor 2)

The store and brand directory is vast and subject to change. Check the official website for specific brand locations.


Dining Options (Restaurants and Cafes)

  1. Stella 34 Trattoria (Italian, 6th Floor)
  2. Rowland’s Bar & Grill (American, Main Floor)
  3. Herald Square Cafe (Coffee & Wine, 2nd Floor)
  4. Starbucks (Multiple)
  5. McDonald’s (Lower Level)
  6. Au Bon Pain (Lower Level)
  7. The Cellar (Various counters: Pinkberry, Godiva, etc.)

Pet-Friendly

Macy’s Herald Square is not pet-friendly. Only certified service animals are permitted inside the store.


Sustainability and Environmental Policy

Macy’s, Inc. is committed to sustainability through its “Mission Every One” social purpose platform. This includes:

  • Energy Reduction: Installing LED lighting and managing energy use, including solar power installations at many facilities.
  • Sustainable Products: Increasing the use of sustainably sourced materials in its private-label brands.
  • Reduced Packaging: Optimizing packaging to reduce waste in shipping and operations.

Useful Tips for Visitors

  • Get the Visitor’s Pass: International visitors (and some domestic) can get a “Visitor’s Savings Pass” for a discount. Check in at the Visitor’s Center on the Mezzanine level.
  • Get a Map: The store is enormous and can be confusing. Grab a store directory near any main entrance to navigate the floors.
  • See the Wooden Escalators: Don’t miss riding the historic wooden escalators, primarily located in the center of the building from the main floor up to the 8th.
  • Check Holiday Schedules: During November and December, the store is incredibly busy. Santaland requires advance reservations, and window displays draw large crowds.

Fun Facts

  • Macy’s is the host and main sponsor of the Macy’s Thanksgiving Day Parade, which ends at the Herald Square storefront.
  • The building was the first to be built with modern-day escalators. It still features several of the original wooden ones.
  • The store was the main setting for the classic 1947 film Miracle on 34th Street.
  • The red star in the Macy’s logo comes from a tattoo that founder R.H. Macy got as a teenager when he worked on a whaling ship.

Store Rules and Procedures

  • Standard retail store policies apply.
  • Lost and Found is located at the store’s security office.
  • Large bags may be subject to inspection upon exiting.
  • Smoking and vaping are not permitted.

Other Services and Infrastructure

  • Visitor’s Center: Located on the Mezzanine (2nd Floor) for international visitors, currency exchange, and savings passes.
  • Personal Shopping: “Macy’s By Appointment” offers complimentary personal styling services.
  • De Gustibus Cooking School: A high-end cooking school is located on the 8th floor.
  • Restrooms: Public restrooms are available, but locations can be tricky to find. Check the store directory.
  • Bridal Salon & Registry: A full-service bridal salon and gift registry are available.

Conclusion

Macy’s Herald Square is a New York institution and a global symbol of American retail. While it’s a fully functional department store, it’s also a tourist attraction in its own right. From the magic of Miracle on 34th Street and Santaland to its historic architecture and sheer scale, no shopping trip to NYC is complete without stepping into this legendary flagship.


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