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Nolita Shopping Guide

Admin_AZ_New_York 2 weeks ago

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Nolita Shopping Guide

A guide to the charming, independent, and effortlessly chic boutiques of downtown’s favorite neighborhood.

Nolita (North of Little Italy) is a breath of fresh air in the downtown shopping scene. Tucked between the high-energy crowds of SoHo and the historic streets of Little Italy, this neighborhood offers a distinctly charming and intimate retail experience. Its tree-lined streets—primarily Elizabeth, Mott, and Mulberry—are dotted with a curated collection of independent boutiques, emerging designers, and unique lifestyle shops.

The vibe in Nolita is relaxed, stylish, and personal. It’s less about massive flagships and more about discovering one-of-a-kind pieces in beautifully designed, jewel-box stores. This is where you’ll find the perfect Parisian-inspired dress, a piece of handmade jewelry, or a cult-favorite beauty product, all while enjoying the neighborhood’s cozy cafes and excellent people-watching.

This guide, a special curation by AZ New York, is your essential map to the delightful and trendsetting boutiques of Nolita.

“Shopping in Nolita feels like a secret shared among friends. Each boutique has a unique point of view, making it the heart of independent style in NYC.“

You might be interested in shopping in these nearby locations

Location	Vibe	Distance (from Elizabeth St Garden)
SoHo Shopping Guide	Trendy & Flagship-Heavy	~0.2 miles
Chinatown Shopping Guide	Bustling Markets & Unique Finds	~0.4 miles
Lower East Side Shopping Guide	Edgy & Vintage	~0.5 miles
NoHo Shopping Guide	Edgy & Design-Forward	~0.3 miles
East Village Shopping Guide	Bohemian & Eclectic	~0.6 miles

Shopping Guides in Neighboring Areas

4 Tips for Shopping in Nolita

Wander the “Big Three”: The heart of Nolita’s shopping scene is concentrated on three parallel streets: Elizabeth, Mott, and Mulberry. Start on one and weave your way up and down to see everything.
Look for Pop-Ups: Nolita is a hotspot for emerging brands and online favorites to open temporary pop-up shops. Keep an eye out for “coming soon” signs, as you might stumble upon the next big thing.
Take a Garden Break: Recharge at the beautiful and beloved Elizabeth Street Garden. This unique community sculpture garden is a tranquil oasis and the perfect spot to rest between boutique visits.
Explore the Niche Shops: Nolita excels in specialty boutiques. Whether it’s a store dedicated to French perfumery (Le Labo), sustainable shoes (Coclico), or fine jewelry (Love Adorned), the neighborhood is perfect for deep dives into specific passions.

Keep an Eye On: The Rise of the “Instagrammable” Boutique.

Many Nolita boutiques are masters of creating beautiful, shareable moments. Stores like L’Appartement Sézane and Pietro Nolita (with its all-pink interior) are as famous for their aesthetics as their products.

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These shops are designed to be photogenic from every angle, featuring stunning floral displays, charming cafes, and perfectly curated interiors.

This trend turns a shopping trip into a complete lifestyle experience, allowing customers to immerse themselves in the brand’s world. It’s a smart strategy that has made Nolita’s streets a favorite backdrop for influencers and style lovers alike.

Frequently Asked Questions (FAQ)

What is the difference between Nolita and SoHo?

While they are neighbors, Nolita has a much more intimate, charming, and boutique-driven feel. SoHo is known for its large, international flagships and bustling crowds, while Nolita is quieter and focuses on smaller, independent, and emerging designers.

What are the main shopping streets in Nolita?

The main shopping streets are Elizabeth Street, Mott Street, and Mulberry Street, primarily between Kenmare Street to the south and Houston Street to the north. Prince Street also has a high concentration of popular shops.

Is Nolita good for menswear?

Yes, Nolita has an excellent and growing selection of curated menswear boutiques. Stores like Noah, Standard & Strange, and Buck Mason offer high-quality, style-forward options that make the neighborhood a key destination for men’s fashion.

Ranking: 10 Best Shops in Nolita

Below, check out the ranking of the 10 must-visit shops in this charming neighborhood, in a special curation by AZ New York.

1. L’Appartement Sézane

A Parisian dream in the heart of Nolita. This stunning boutique feels like stepping into the chic apartment of a stylish French friend. It offers the brand’s full collection of effortlessly elegant clothing, shoes, and accessories, complete with a charming cafe and beautiful floral arrangements.
Address: 254 Elizabeth St, New York, NY 10012
Phone: (212) 885-8026
WhatsApp: Not available.
Site: sezane.com
Neighborhood: Nolita
Highlight: The complete immersive Parisian experience and the beautifully designed space.

2. Love Adorned

A beautifully curated lifestyle store and jewelry haven. Love Adorned features a stunning collection of fine and vintage jewelry from independent designers, alongside artisanal home goods, apothecary items, and unique gifts. It’s a treasure trove of beautiful and interesting objects.
Address: 269 Elizabeth St, New York, NY 10012
Phone: (212) 431-5683
WhatsApp: Not available.
Site: loveadorned.com
Neighborhood: Nolita
Highlight: The incredible selection of unique fine jewelry and curated lifestyle goods.

3. McNally Jackson Books

One of New York’s most beloved independent bookstores. The Nolita location is a vibrant hub for the literary community, offering a fantastic selection of fiction, non-fiction, and international magazines, plus a cozy cafe. It’s an essential stop for any book lover.
Address: 52 Prince St, New York, NY 10012
Phone: (212) 274-1160
WhatsApp: Not available.
Site: mcnallyjackson.com
Neighborhood: Nolita
Highlight: A fantastic independent bookstore with a great cafe and community vibe.

4. Noah

The flagship for the brand that perfectly blends skate, surf, and prep culture with a commitment to quality and ethics. Noah offers high-quality menswear that is both rebellious and refined, from Japanese selvedge denim to Italian-made suiting, all with a distinct point of view.
Address: 195 Mulberry St, New York, NY 10012
Phone: (646) 613-7050
WhatsApp: Not available.
Site: noahny.com
Neighborhood: Nolita
Highlight: The destination for thoughtful, high-quality, and ethically-minded menswear.

5. Aesop

The Australian skincare brand’s Nolita boutique is a beautifully designed, minimalist sanctuary. The store offers the full range of their beloved skin, hair, and body care products, with knowledgeable staff who can provide personalized consultations and generous samples.
Address: 232 Elizabeth St, New York, NY 10012
Phone: (212) 966-2646
WhatsApp: Not available.
Site: aesop.com
Neighborhood: Nolita
Highlight: A serene atmosphere and expertly formulated botanical skincare.

6. Credo Beauty

The ultimate destination for clean beauty. Credo has the largest selection of safe, non-toxic, and cruelty-free beauty products in the world. The Nolita store is a bright, welcoming space to discover new brands in skincare, makeup, and fragrance.
Address: 9 Prince St, New York, NY 10012
Phone: (917) 675-6030
WhatsApp: Not available.
Site: credobeauty.com
Neighborhood: Nolita
Highlight: The definitive one-stop-shop for all things clean beauty.

7. Everlane

Known for its radical transparency and minimalist essentials, Everlane’s first permanent store is a bright, two-story space on Prince Street. It’s the perfect place to try on their popular denim, cashmere sweaters, and clean-cut basics for men and women.
Address: 28 Prince St, New York, NY 10012
Phone: (646) 328-5670
WhatsApp: Not available.
Site: everlane.com
Neighborhood: Nolita
Highlight: High-quality, ethically-made basics and transparent pricing.

8. diptyque

The Parisian perfumer’s charming Nolita boutique is an olfactory wonderland. Discover the brand’s iconic candles (like Baies and Figuier), personal fragrances, and elegant home diffusers in a space that feels like a chic Parisian apartment.
Address: 242 Mott St, New York, NY 10012
Phone: (212) 219-9745
WhatsApp: Not available.
Site: diptyqueparis.com
Neighborhood: Nolita
Highlight: A world of luxurious and iconic French fragrances and candles.

9. Vince

The go-to brand for understated luxury and California-inspired minimalism. The Vince boutique in Nolita offers a curated selection of their famously soft cashmere, silk blouses, and effortless wardrobe staples for both men and women.
Address: 21 Prince St, New York, NY 10012
Phone: (212) 343-2050
WhatsApp: Not available.
Site: vince.com
Neighborhood: Nolita
Highlight: The destination for luxurious, high-quality knitwear and timeless staples.

10. The Frankie Shop

A cult-favorite boutique known for its modern, minimalist, and often oversized take on women’s tailoring. The Frankie Shop is where fashion insiders go for perfectly cut blazers, trousers, and trench coats that feel both current and timeless.
Address: 100 Stanton St, New York, NY 10002
Phone: (212) 253-0921
WhatsApp: Not available.
Site: thefrankieshop.com
Neighborhood: Nolita/Lower East Side Border
Highlight: The ultimate source for cool, minimalist, and oversized tailoring.

All research and the final selection of the shops in this guide were carried out by the team at AZ New York.

Explore Our Guides to New York City

Neighborhood Shopping Guides

For a look at another neighborhood known for its charming, independent boutiques, you can also explore the shops in Vila Madalena, São Paulo.

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