SoHo Shopping Guide
A guide to the best boutiques, flagships, and unique finds in NYC’s most fashionable neighborhood.
SoHo (South of Houston Street) is the beating heart of New York City’s fashion scene. With its iconic cast-iron architecture, cobblestone streets, and an unparalleled concentration of stores, it offers a shopping experience that is both quintessentially New York and globally renowned. The neighborhood seamlessly blends luxury powerhouses with edgy independent boutiques, drawing style mavens, artists, and visitors from around the world.
The atmosphere in SoHo is electric and effortlessly chic. It’s a place to see and be seen, where a stroll down the street feels like walking through the pages of a fashion magazine. From international flagship stores on Broadway to curated, one-of-a-kind shops on Greene and Mercer streets, SoHo caters to every style and budget.
This guide, a special curation by AZ New York, is your essential map to navigating the best shopping in the epicenter of downtown cool.
You might be interested in shopping in these nearby locations
| Location | Vibe | Distance (from SoHo’s Prince St) |
|---|---|---|
| Nolita | Charming Boutiques | ~0.2 miles |
| Greenwich Village | Bohemian & Vintage | ~0.6 miles |
| Chinatown | Bustling Markets | ~0.5 miles |
| Financial District | Luxury & Malls | ~1 mile |
| Lower East Side | Edgy & Independent | ~0.8 miles |
4 Tips for Shopping in SoHo
- Go Beyond Broadway: While Broadway has the big flagships, the real magic of SoHo is on the side streets. Explore Greene, Mercer, and Wooster streets for high-end designer boutiques and a more serene atmosphere.
- Weekdays are Quieter: SoHo becomes incredibly crowded on weekends. For a more relaxed shopping experience, try to visit on a weekday morning or afternoon.
- Look Up: Don’t forget to admire the neighborhood’s historic cast-iron architecture. The ornate building facades are as much a part of the SoHo experience as the stores themselves.
- Wear Comfortable Shoes: You’ll be doing a lot of walking on cobblestone streets. Prioritize comfort to make the most of your shopping day without getting tired.
Keep an Eye On: The Convergence of Art and Retail.
SoHo’s identity is rooted in its past as an artist colony, and that creative spirit is more present than ever. Many flagship stores are designed to be more than just retail spaces; they are architectural marvels and immersive brand experiences.
Look for stores with in-house cafes, rotating art installations, and designs that pay homage to the neighborhood’s heritage. The Prada flagship on Broadway, with its famous “wave” structure, is a prime example of retail as art.
Frequently Asked Questions (FAQ)
What are the main shopping streets in SoHo?
The main artery is Broadway, which is home to major global brands. For luxury and high-end boutiques, the key streets are Greene Street, Mercer Street, Prince Street, and Spring Street.
Is SoHo an expensive place to shop?
It can be, as it’s home to many of the world’s top luxury brands. However, SoHo also has a wide range of more accessible stores like UNIQLO, Zara, and Aritzia, as well as unique independent boutiques with varied price points.
Are there good places to eat while shopping in SoHo?
Absolutely. SoHo is packed with fantastic cafes, bakeries, and restaurants. For a classic experience, try Balthazar on Spring Street. For a quick coffee, you’ll find numerous options on almost every block.
Ranking: 10 Best Shops in SoHo
Below, check out the ranking of the 10 must-visit shops in the region, in a special curation by AZ New York.
1. Prada Flagship
An architectural masterpiece designed by Rem Koolhaas, this store is as much a museum as it is a boutique. Its giant, sloping wooden “wave” and futuristic dressing rooms make it a must-see destination, showcasing Prada’s cutting-edge men’s and women’s collections.
Address: 575 Broadway, New York, NY 10012
Phone: (212) 334-8888
WhatsApp: Not available.
Site: prada.com
Neighborhood: SoHo
Must-See: The iconic zebrawood “wave” display and the innovative store architecture.
2. The RealReal
For luxury lovers on a budget, The RealReal’s SoHo location is a treasure trove. This high-end consignment store offers authenticated, pre-owned designer pieces from brands like Chanel, Gucci, and Hermès. It’s the perfect place to find a unique, sustainable luxury item.
Address: 80 Wooster St, New York, NY 10012
Phone: (212) 201-9580
WhatsApp: Not available.
Site: therealreal.com
Neighborhood: SoHo
Must-Buy: A vintage designer handbag or a classic piece of jewelry.
3. Bloomingdale’s SoHo
A more curated and manageable version of its iconic uptown counterpart, the SoHo Bloomingdale’s offers a fantastic selection of contemporary and designer brands. It captures the chic, downtown energy of the neighborhood perfectly.
Address: 504 Broadway, New York, NY 10012
Phone: (212) 729-5900
WhatsApp: Not available.
Site: bloomingdales.com
Neighborhood: SoHo
Must-Buy: The latest “it” bag from a contemporary designer or a visit to the extensive beauty department.
4. Aimé Leon Dore
The flagship store for the cult-favorite menswear brand, this space is more of a clubhouse than a retail shop. With its impeccable interior design, in-store café, and perfectly styled collections of elevated streetwear, it’s a key destination for modern menswear enthusiasts.
Address: 224 Mulberry St, New York, NY 10012
Phone: (646) 928-0663
WhatsApp: Not available.
Site: aimeleondore.com
Neighborhood: SoHo/Nolita Border
Must-Buy: A signature logo sweatshirt or a pair of their coveted New Balance collaborations.
5. Chanel
Chanel’s SoHo boutique offers a sleek, modern environment to experience the timeless elegance of the French luxury house. It carries a curated selection of ready-to-wear, handbags, shoes, and accessories in a chic, art-gallery-like setting.
Address: 139 Spring St, New York, NY 10012
Phone: (212) 334-0055
WhatsApp: Not available.
Site: chanel.com
Neighborhood: SoHo
Must-See: The latest seasonal handbag collections.
6. MoMA Design Store
Connected to the Museum of Modern Art, this store offers a brilliantly curated collection of art-inspired objects, home decor, books, and unique gifts. It’s the perfect place to find something innovative and well-designed, from kitchen gadgets to stylish furniture.
Address: 81 Spring St, New York, NY 10012
Phone: (646) 613-1367
WhatsApp: Not available.
Site: store.moma.org
Neighborhood: SoHo
Must-Buy: A unique piece of home decor or an art-history-themed gift.
7. Acne Studios
The Greene Street store for this Stockholm-based label is as cool and minimalist as its designs. Acne Studios is beloved for its high-quality denim, leather jackets, and art-inspired collections that perfectly embody Scandinavian simplicity with an edgy twist.
Address: 33 Greene St, New York, NY 10013
Phone: (212) 334-8345
WhatsApp: Not available.
Site: acnestudios.com
Neighborhood: SoHo
Must-Buy: A pair of their expertly crafted jeans or a signature leather jacket.
8. Blue in Green
A haven for denim purists and fans of Japanese craftsmanship. Blue in Green offers an expertly curated selection of high-quality Japanese selvedge denim, workwear, and hard-to-find menswear brands. The staff’s knowledge and passion are second to none.
Address: 8 Greene St, New York, NY 10013
Phone: (212) 680-0555
WhatsApp: Not available.
Site: blueingreensoho.com
Neighborhood: SoHo
Must-Buy: A pair of raw Japanese selvedge jeans that will last a lifetime.
9. Kith
A leader in the streetwear scene, Kith’s SoHo store is a destination for sneakerheads and fans of hype culture. The multi-level space offers Kith’s in-house apparel line, exclusive collaborations, and a highly curated selection of footwear from top brands.
Address: 337 Lafayette St, New York, NY 10012
Phone: (646) 648-6285
WhatsApp: Not available.
Site: kith.com
Neighborhood: SoHo/NoHo Border
Must-Buy: An exclusive sneaker release or a piece from their latest collaboration.
10. Roman and Williams Guild
More than just a store, The Guild is an experience. Founded by the famed interior design duo Roman and Williams, this stunning space features their line of furniture, lighting, and home goods, alongside a flower shop and the celebrated restaurant La Mercerie. It’s a masterclass in beautiful living.
Address: 53 Howard St, New York, NY 10013
Phone: (212) 852-9099
WhatsApp: Not available.
Site: rwguild.com
Neighborhood: SoHo
Must-Buy: A handcrafted piece of Japanese pottery or a signature piece of furniture.
All research and the final selection of the shops in this guide were carried out by the team at AZ New York.
Explore Our Guides to New York City
Neighborhood Shopping Guides
For insights into a premier luxury shopping destination in another global city, you can also explore the shops on Rua Oscar Freire in São Paulo.
SEO Keywords
SoHo shopping guide, best shops in SoHo NYC, where to shop in SoHo, SoHo boutiques, SoHo flagship stores, luxury shopping NYC, Broadway shopping, Greene Street SoHo, Prada SoHo, Aimé Leon Dore NYC, Kith SoHo, What to buy in SoHo, SoHo fashion, NYC shopping guide, downtown Manhattan shopping.
✨ The Ultimate Guide to Vintage & Thrift Shopping in New York City
