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Times Square Shopping Guide

Admin_AZ_New_York 2 weeks ago

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Times Square Shopping Guide

A guide to the dazzling megastores, entertainment flagships, and iconic brands at the Crossroads of the World.

Times Square is the vibrant, beating heart of New York City—a dazzling spectacle of flashing billboards, Broadway theaters, and boundless energy. Shopping here is an experience unlike any other, defined by multi-level entertainment flagships, massive global brand outposts, and a kinetic, larger-than-life atmosphere.

It’s less about quiet boutiques and more about immersive, high-energy retail that is an attraction in itself.

This is where the world’s biggest brands in candy, toys, and apparel come to make their most powerful statements. A trip to Times Square is a journey through a canyon of light and sound, where shopping for a t-shirt or a piece of chocolate becomes a memorable event.

From the M&M’s World to the Disney flagship, retailers here offer interactive experiences, exclusive merchandise, and a sensory overload in the best possible way.

This guide, a special curation by AZ New York, is your essential map to navigating the bright, bold, and unforgettable shopping scene of Times Square.

“In Times Square, shopping isn’t just an activity—it’s part of the show. The stores are as bright and dazzling as the billboards that surround them.“

You might be interested in shopping in these nearby locations

Location	Vibe	Distance (from Duffy Square)
Fifth Avenue Shopping Guide	Iconic Flagships & High Energy	~0.4 miles
Rockefeller Center Shopping Guide	Iconic Brands & Tourist Hub	~0.4 miles
Bryant Park Shopping Guide	Seasonal Markets & Boutiques	~0.4 miles
57th Street Shopping Guide	Billionaires’ Row & High Jewelry	~0.7 miles
Herald Square Shopping Guide	Department Stores & Fast Fashion	~0.5 miles

Shopping Guides in Neighboring Areas

4 Tips for Shopping in Times Square

Embrace the Spectacle: The stores in Times Square are designed to be over-the-top. Allow extra time to explore the multiple floors, interactive displays, and photo opportunities that are part of the experience.
Go Early or Late: Times Square is one of the most crowded places on earth. For a slightly more manageable experience, try visiting right when stores open in the morning (around 10 AM) or later in the evening.
Find Character Exclusives: Stores like M&M’s World, the Disney Store, and Line Friends offer exclusive merchandise and character collaborations that you can only find at their Times Square locations.
It’s More Than Just Broadway: The main shopping artery is Broadway as it cuts through the “bowtie” from 42nd to 47th street. Explore this entire stretch to find the biggest and brightest flagship stores.

Keep an Eye On: Retail as Entertainment Destination.

Times Square is the global capital of “retail-tainment.” The business model for stores here is based on attracting millions of tourists by being a memorable part of their trip. Success isn’t just measured in sales, but in foot traffic, social media shares, and brand immersion.

Stores like Hershey’s Chocolate World with its s’mores bar, M&M’s World with its color wall, and the Disney Store with its magical castle are designed to be destinations. This trend of creating interactive, shareable experiences is the future of brick-and-mortar retail in high-traffic tourist zones.

Frequently Asked Questions (FAQ)

What are the best stores in Times Square for kids?

Times Square is a paradise for kids. The top destinations are the M&M’s World, Hershey’s Chocolate World, the Disney Store, and the Line Friends store. These are more like theme parks than simple shops.

Are the stores in Times Square more expensive?

While you won’t find many bargains, most of the apparel and specialty stores (like H&M, Levi’s, or Sephora) have the same pricing as their other locations. The souvenir shops, however, can have inflated prices, so it’s always good to compare.

What are the main shopping streets in Times Square?

The main shopping area is the “bowtie” formed by the intersection of Broadway and Seventh Avenue, stretching from 42nd Street to 47th Street. You will also find major stores on 42nd Street itself.

Ranking: 10 Best Shops in Times Square

Below, check out the ranking of the 10 must-visit destinations at the Crossroads of the World, in a special curation by AZ New York.

1. M&M’s World

A three-story chocolate wonderland dedicated to the colorful candy. The store is an immersive experience, featuring the famous M&M’s color wall with dozens of varieties, exclusive merchandise, and interactive photo opportunities with the M&M’s characters.
Address: 1600 Broadway, New York, NY 10019
Phone: (212) 295-3850
WhatsApp: Not available.
Site: mms.com
Neighborhood: Times Square
Highlight: The iconic, two-story wall of chocolate M&M’s in every conceivable color.

2. Disney Store

A truly magical destination for Disney fans of all ages. This massive flagship store is filled with exclusive toys, apparel, and collectibles from Disney, Pixar, Marvel, and Star Wars. The store features a giant fairytale castle and interactive elements that bring the magic to life.
Address: 1540 Broadway, New York, NY 10036
Phone: (212) 626-2910
WhatsApp: Not available.
Site: disneystore.com
Neighborhood: Times Square
Highlight: A complete immersion into the world of Disney with exclusive NYC-themed merchandise.

3. Hershey’s Chocolate World

A sweet paradise for lovers of Hershey’s chocolate. This store is an interactive experience featuring a s’mores bar, a station to create your own candy mix, and giant versions of your favorite Hershey’s products, from Kisses to Reese’s.
Address: 701 7th Ave, New York, NY 10036
Phone: (212) 581-9100
WhatsApp: Not available.
Site: hersheys.com
Neighborhood: Times Square
Highlight: The freshly made s’mores and the giant chocolate bars.

4. Sephora

The beauty giant’s Times Square flagship is a massive, dazzling destination for all things makeup, skincare, and fragrance. It’s one of the largest Sephora locations, offering a vast selection of brands, beauty services, and exclusive products in a high-energy environment.
Address: 1535 Broadway, New York, NY 10036
Phone: (212) 944-6789
WhatsApp: Not available.
Site: sephora.com
Neighborhood: Times Square
Highlight: An enormous selection and a bustling, uniquely Times Square beauty experience.

5. Line Friends

A massive flagship dedicated to the globally popular characters from the messaging app LINE. This store is a colorful and playful world filled with adorable plush toys, apparel, and accessories featuring characters like Brown, Cony, and the BT21 collection created with BTS.
Address: 1515 Broadway, New York, NY 10036
Phone: (646) 590-2463
WhatsApp: Not available.
Site: store.linefriends.com
Neighborhood: Times Square
Highlight: A must-visit for K-Pop fans and lovers of cute character merchandise.

6. Grand Slam New York

The quintessential New York souvenir shop, but on a grand scale. Located in the heart of Times Square, this huge store has everything you could possibly want to remember your trip, from “I ♥ NY” t-shirts and hats to sports memorabilia for the Yankees, Mets, and more.
Address: 1557 Broadway, New York, NY 10036
Phone: (212) 730-1400
WhatsApp: Not available.
Site: Not available.
Neighborhood: Times Square
Highlight: A one-stop-shop for every classic NYC souvenir imaginable.

7. Levi’s Store

The iconic American denim brand’s flagship is a multi-level tribute to all things denim. It features one of the largest selections of Levi’s jeans in the world, along with an in-store Tailor Shop for customizations, repairs, and chain-stitch embroidery.
Address: 1535 Broadway, New York, NY 10036
Phone: (212) 354-4379
WhatsApp: Not available.
Site: levi.com
Neighborhood: Times Square
Highlight: The on-site Tailor Shop for creating one-of-a-kind denim pieces.

8. Krispy Kreme

More than just a donut shop, the Times Square flagship is an experience. A massive, 24-hour location featuring a “doughnut-making theater,” an iconic glaze waterfall, and exclusive, NYC-themed doughnut creations. You can watch the entire process from start to finish.
Address: 1601 Broadway, New York, NY 10019
Phone: (332) 208-1100
WhatsApp: Not available.
Site: krispykreme.com
Neighborhood: Times Square
Highlight: The 24/7 “doughnut theater” and the exclusive Big Apple doughnut.

9. H&M

The fast-fashion giant’s Times Square location is one of its largest and busiest in the world. Spanning multiple floors, this massive store offers a huge selection of trendy, affordable apparel and accessories for men, women, and children, right in the heart of the action.
Address: 4 Times Sq, New York, NY 10036
Phone: (855) 466-7467
WhatsApp: Not available.
Site: hm.com
Neighborhood: Times Square
Highlight: A massive selection of fast-fashion in a high-energy environment.

10. Pelé Soccer

The “Home of Football” in the heart of New York City. This store is a must-visit for any soccer fan, offering a huge selection of official jerseys from clubs and national teams around the world, as well as cleats, equipment, and exclusive fan gear.
Address: 1560 Broadway, New York, NY 10036
Phone: (646) 666-3820
WhatsApp: Not available.
Site: pelesoccer.com
Neighborhood: Times Square
Highlight: The ultimate destination for official soccer jerseys and fan apparel.

All research and the final selection of the shops in this guide were carried out by the team at AZ New York.

Explore Our Guides to New York City

Neighborhood Shopping Guides

For a look at the premier entertainment and theater district in another global city, you can also explore the theaters and show houses on Avenida Paulista in São Paulo.

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