Manhattan Mall Shopping in NYC — A Complete Guide
Manhattan Mall Shopping in NYC — A Complete Guide
General Shopping Center Information
| Official Name | Manhattan Mall |
|---|---|
| Address | 100 W 33rd Street, New York, NY 10001 |
| Borough | Manhattan (Midtown / Herald Square) |
| Inauguration | 1989 (Renovated 2007) |
| Operator | Vornado Realty Trust |
| Number of Floors | 2 main retail levels (plus food court) |
| Total Number of Stores | Approx. 10-15 (Dominated by JCPenney) |
| Cinema Information | No. This complex does not have a movie theater. |
| Parking | No dedicated parking. Multiple private garages are nearby. |
| Pet-Friendly | No. Only certified service animals are permitted inside. |
| Architectural Style | Modern (1980s Vertical Mall) |
| Main Access Routes | Direct indoor access to 34th St–Herald Sq (B,D,F,M,N,Q,R,W) and PATH. |
| Official Website | 34thstreet.org/shopping/manhattan-mall |
| Operating Hours | Varies by store (JCPenney: 11:00 AM – 8:00 PM). |
10 Nearby Shopping Centers & Attractions
| Shopping Center / Attraction | Approximate Distance | Internal Link |
|---|---|---|
| Macy’s Herald Square | 0 miles (across street) | Macy’s Herald Square |
| 34th Street Shopping District | 0 miles (you are in it) | 34th Street Shopping |
| Penn Station / MSG | 0.1 miles | Penn Station / MSG |
| Empire State Building | 0.3 miles | Empire State Building |
| Koreatown | 0.1 miles | Koreatown |
| Bryant Park | 0.5 miles | Bryant Park |
| Times Square Shopping | 0.7 miles | Times Square Shopping |
| The Shops at Hudson Yards | 0.8 miles | Hudson Yards |
| NY Public Library | 0.6 miles | NY Public Library |
| Madison Square Park | 0.6 miles | Madison Square Park |
Approximate distances from Manhattan Mall by walking. Times may vary.
5 Featured Stores & Brands
20 Relevant Stores and In-Store Brands
The mall is anchored by JCPenney, which operates as a department store containing many brands.
- JCPenney
- LensCrafters
- Starbucks
- JCPenney Portraits
- Food Hall on 33rd (Food Court)
- Sephora (inside JCPenney)
- Levi’s (inside JCPenney)
- Adidas (inside JCPenney)
- Nike (inside JCPenney)
- Champion (inside JCPenney)
- Puma (inside JCPenney)
- Hanes (inside JCPenney)
- Jockey (inside JCPenney)
- Carter’s (inside JCPenney)
- Samsonite (inside JCPenney)
- Liz Claiborne (inside JCPenney)
- Stafford (JCPenney brand)
- J. Ferrar (JCPenney brand)
- Home Expressions (JCPenney brand)
- AT&T Store
The vast majority of the mall’s retail is now located within the JCPenney anchor store.
Dining Options (Featured Restaurants)
Dining is limited to a small, lower-level food court and fast-casual options.
Pet-Friendly
No. Only certified service animals are permitted inside the Manhattan Mall and JCPenney.
Sustainability and Environmental Policy
The building’s primary sustainable feature is its integration with mass transit.
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- Transit-Oriented: The mall is built directly on top of one of NYC’s busiest subway and transit hubs, encouraging the use of public transportation.
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- Adaptive Re-use: The upper floors of the mall were converted from retail to modern, high-efficiency office space, representing a major example of adaptive re-use in commercial real estate.
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Useful Tips for Visitors
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- Understand What It Is: Do not expect a traditional mall. This is effectively a large, multi-level JCPenney department store with a food court.
- Best for Basics: This is a convenient location for commuters and tourists to buy affordable family apparel, accessories, and home goods from JCPenney.
- Transit Hub: The main floor is a high-traffic corridor for commuters. Use it as a convenient, weather-protected way to get from the street to the B,D,F,M,N,Q,R,W and PATH trains.
* Sephora Inside JCP: There is a “Sephora inside JCPenney” shop, which is smaller than a standalone Sephora but convenient for makeup and skincare.
- Food Court Location: The food court (“Food Hall on 33rd”) is on the lower concourse level, below the JCPenney main floor.
Fun Facts
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- The mall is built on the former site of the iconic Gimbels department store, which was Macy’s chief rival for decades (famous from *Miracle on 34th Street*).
- When it opened in 1989, it was anchored by A&S (Abraham & Straus), which later became Stern’s. It was a pioneer of the “vertical mall” concept in Manhattan.
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- The building features a unique “void” or atrium that was once open but has since been partially filled in during renovations.
- The upper floors were converted into the “100W” office complex, which houses the headquarters for companies like Vornado.
District Rules and Procedures
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- The building is private property with public transit access.
- Commuter pathways must be kept clear.
* Restrooms: Public restrooms are available in the lower-level food court.
* Store Policies: JCPenney and LensCrafters operate with their own individual store rules and return policies.
Other Services and Infrastructure
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- Transit Concourse: Direct access to 34th St–Herald Sq (B,D,F,M,N,Q,R,W) and the 34th St PATH station.
- JCPenney Services: Includes in-store “Sephora,” “JCPenney Portraits,” and “Buy Online, Pick Up In Store.”
- Food Court: “Food Hall on 33rd” on the concourse level.
- ATMs: Available in the main concourse.
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Shopping Guide for NYC & Surrounding Areas
Manhattan
Malls & Shopping Centers
- Brookfield Place
- East River Plaza
- Fulton Center Shops
- Macy’s Herald Square
- Manhattan Mall
- Manhattan Village Shops
- Manhattan West Plaza
- The Oculus Plaza Shops
- The Seaport
- The Shops at Columbus Circle
- The Shops at Rockefeller Center
- The Shops & Restaurants at Hudson Yards
- Time Warner Center Shops
- TurnStyle Underground Market
- Westfield World Trade Center
Markets & Food Halls
Shopping Districts & Famous Streets
- Fifth Avenue Luxury Stores
- Herald Square Retail District
- Madison Avenue Shops
- Meatpacking District Boutiques
- SoHo Shopping District
- Times Square Retail Hub
Brooklyn
- Atlantic Terminal Mall
- Gateway Center Brooklyn
- Industry City Shops
- Kings Plaza Shopping Center
- Liberty View Industrial Plaza
Queens
The Bronx
Staten Island
Surrounding Areas
Long Island
- Americana Manhasset
- Broadway Commons
- Green Acres Mall
- Roosevelt Field Mall
- Roosevelt Raceway Center
- Sunrise Mall
- The Source Mall
- Walt Whitman Shops
Westchester & Upstate NY
- City Center White Plains
- Cross County Shopping Center
- Crossgates Mall
- Palisades Center
- Palisades Village Shops
- Ridge Hill Shopping Center
- Shops at Nanuet
- The Galleria White Plains
- The Westchester
New Jersey
- American Dream Mall
- Bridgewater Commons
- Brunswick Square Mall
- Freehold Raceway Mall
- Garden State Plaza
- Hackensack Commons
- Hudson Mall Jersey City
- Livingston Mall
- Livingston Town Center
- Menlo Park Mall
- Monmouth Mall
- Newport Centre Mall
- Newport Centre Shopping Complex
- Newport Plaza
- Paramus Park Mall
- Paramus Towne Square
- Plaza at Harmon Meadow
- Riverside Square Mall
- Rockaway Townsquare
- Short Hills Mall (The Mall at Short Hills)
- Westfield Garden State Plaza
- Westfield Trumbull
- Willowbrook Mall
Popular Outlets (NY & NJ)
- Jersey Gardens (The Mills at Jersey Gardens)
- Tanger Outlets Deer Park
- Tanger Outlets Riverhead
- The Outlets at Bergen Town Center
- Woodbury Common Premium Outlets










