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Manhattan Mall Shopping in NYC — A Complete Guide

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Manhattan Mall Shopping in NYC — A Complete Guide

Once a pioneering vertical shopping center, the Manhattan Mall is a key retail destination in Herald Square. Located directly across from Macy’s, it is strategically positioned above the 34th St–Herald Sq subway station and the PATH train. While many of its upper floors have been converted to office space, the mall remains a high-traffic hub, anchored by its last major tenant, JCPenney, and a convenient lower-level food court.
On this page, you will find everything you need to know: general information, nearby shopping districts, a directory of major stores, dining options, visitor tips, and fun facts.

General Shopping Center Information

Official Name Manhattan Mall
Address 100 W 33rd Street, New York, NY 10001
Borough Manhattan (Midtown / Herald Square)
Inauguration 1989 (Renovated 2007)
Operator Vornado Realty Trust
Number of Floors 2 main retail levels (plus food court)
Total Number of Stores Approx. 10-15 (Dominated by JCPenney)
Cinema Information No. This complex does not have a movie theater.
Parking No dedicated parking. Multiple private garages are nearby.
Pet-Friendly No. Only certified service animals are permitted inside.
Architectural Style Modern (1980s Vertical Mall)
Main Access Routes Direct indoor access to 34th St–Herald Sq (B,D,F,M,N,Q,R,W) and PATH.
Official Website 34thstreet.org/shopping/manhattan-mall
Operating Hours Varies by store (JCPenney: 11:00 AM – 8:00 PM).

10 Nearby Shopping Centers & Attractions

Shopping Center / Attraction Approximate Distance Internal Link
Macy’s Herald Square 0 miles (across street) Macy’s Herald Square
34th Street Shopping District 0 miles (you are in it) 34th Street Shopping
Penn Station / MSG 0.1 miles Penn Station / MSG
Empire State Building 0.3 miles Empire State Building
Koreatown 0.1 miles Koreatown
Bryant Park 0.5 miles Bryant Park
Times Square Shopping 0.7 miles Times Square Shopping
The Shops at Hudson Yards 0.8 miles Hudson Yards
NY Public Library 0.6 miles NY Public Library
Madison Square Park 0.6 miles Madison Square Park

Approximate distances from Manhattan Mall by walking. Times may vary.


20 Relevant Stores and In-Store Brands

The mall is anchored by JCPenney, which operates as a department store containing many brands.

  1. JCPenney
  2. LensCrafters
  3. Starbucks
  4. JCPenney Portraits
  5. Food Hall on 33rd (Food Court)
  6. Sephora (inside JCPenney)
  7. Levi’s (inside JCPenney)
  8. Adidas (inside JCPenney)
  9. Nike (inside JCPenney)
  10. Champion (inside JCPenney)
  11. Puma (inside JCPenney)
  12. Hanes (inside JCPenney)
  13. Jockey (inside JCPenney)
  14. Carter’s (inside JCPenney)
  15. Samsonite (inside JCPenney)
  16. Liz Claiborne (inside JCPenney)
  17. Stafford (JCPenney brand)
  18. J. Ferrar (JCPenney brand)
  19. Home Expressions (JCPenney brand)
  20. AT&T Store

The vast majority of the mall’s retail is now located within the JCPenney anchor store.


Dining Options (Featured Restaurants)

Dining is limited to a small, lower-level food court and fast-casual options.

  1. Food Hall on 33rd (Food Court)
  2. Starbucks
  3. Auntie Anne’s
  4. Sarku Japan
  5. Subway

Pet-Friendly

No. Only certified service animals are permitted inside the Manhattan Mall and JCPenney.


Sustainability and Environmental Policy

The building’s primary sustainable feature is its integration with mass transit.

      • Transit-Oriented: The mall is built directly on top of one of NYC’s busiest subway and transit hubs, encouraging the use of public transportation.

    .

    • Adaptive Re-use: The upper floors of the mall were converted from retail to modern, high-efficiency office space, representing a major example of adaptive re-use in commercial real estate.

Useful Tips for Visitors

    • Understand What It Is: Do not expect a traditional mall. This is effectively a large, multi-level JCPenney department store with a food court.
    • Best for Basics: This is a convenient location for commuters and tourists to buy affordable family apparel, accessories, and home goods from JCPenney.
    • Transit Hub: The main floor is a high-traffic corridor for commuters. Use it as a convenient, weather-protected way to get from the street to the B,D,F,M,N,Q,R,W and PATH trains.

* Sephora Inside JCP: There is a “Sephora inside JCPenney” shop, which is smaller than a standalone Sephora but convenient for makeup and skincare.

  • Food Court Location: The food court (“Food Hall on 33rd”) is on the lower concourse level, below the JCPenney main floor.

 


Fun Facts

    • *

    • The mall is built on the former site of the iconic Gimbels department store, which was Macy’s chief rival for decades (famous from *Miracle on 34th Street*).
    • When it opened in 1989, it was anchored by A&S (Abraham & Straus), which later became Stern’s. It was a pioneer of the “vertical mall” concept in Manhattan.

.

  • The building features a unique “void” or atrium that was once open but has since been partially filled in during renovations.
  • The upper floors were converted into the “100W” office complex, which houses the headquarters for companies like Vornado.

District Rules and Procedures

    s

    • The building is private property with public transit access.
    • Commuter pathways must be kept clear.

* Restrooms: Public restrooms are available in the lower-level food court.
* Store Policies: JCPenney and LensCrafters operate with their own individual store rules and return policies.


Other Services and Infrastructure

    S

  • Transit Concourse: Direct access to 34th St–Herald Sq (B,D,F,M,N,Q,R,W) and the 34th St PATH station.
  • JCPenney Services: Includes in-store “Sephora,” “JCPenney Portraits,” and “Buy Online, Pick Up In Store.”
  • Food Court: “Food Hall on 33rd” on the concourse level.
  • ATMs: Available in the main concourse.

Conclusion

The Manhattan Mall of today is a story of urban adaptation. While no longer the bustling, multi-level shopping destination it was in the 1990s, it remains a vital hub for commuters. Anchored by a massive JCPenney and a convenient food court, it serves as a practical, no-frills destination for affordable essentials in the heart of Herald Square, and as an all-important indoor connection to the subway.

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Shopping Guide for NYC & Surrounding Areas

Manhattan

Malls & Shopping Centers

Markets & Food Halls

Shopping Districts & Famous Streets

Brooklyn

Queens

The Bronx

Staten Island


Surrounding Areas

Long Island

Westchester & Upstate NY

New Jersey


Popular Outlets (NY & NJ)

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