4 Best Official Amazon Go & Fresh Stores in NYC
Where to experience the future of retail with cashierless technology in New York City.
An investment in the Amazon ecosystem extends beyond the website into a new frontier of physical retail, designed around ultimate convenience and cutting-edge technology.
In New York City, a place that values speed and efficiency, the official Amazon Go and Amazon Fresh stores are the primary destinations to experience this innovation firsthand. These are the places where you can literally grab what you need and “just walk out.”
The experience of shopping at an Amazon store in NYC is seamless and futuristic. At Amazon Go, you simply scan your app, pick up snacks, drinks, or ready-to-eat meals, and leave without ever waiting in a checkout line.
The larger Amazon Fresh grocery stores expand on this concept, offering a full range of groceries with the same optional cashierless technology, plus other perks like smart shopping carts and deep discounts for Prime members. It’s a glimpse into a new era of retail, powered by technology.
This guide, a special curation by AZ New York, is your essential map to the 4 best official Amazon Go and Fresh destinations in the city.
You might be interested in these other top electronics brands
| Electronics Brand | Known For | Key NYC Locations |
|---|---|---|
| AI & Smart Devices | Chelsea & Williamsburg | |
| Apple | Seamless Ecosystem & Design | Fifth Avenue & SoHo |
| Samsung | Innovative Displays & Connectivity | Queens & Midtown |
| Microsoft | Productivity & Computing | Fifth Avenue |
| Top 20 Flagships | Iconic Brand Experiences | Across NYC |
4 Tips for Visiting an Amazon Store in NYC
- Download the App First: Before you go, download the main Amazon Shopping app and make sure you’re signed in. You’ll need to open the app and select the “In-Store Code” to scan at the gate to enter an Amazon Go.
- Know the Difference: Amazon Go is for quick convenience items: snacks, drinks, sandwiches. Amazon Fresh is a full-service grocery store where you can buy produce, meat, and pantry staples.
- Check for Prime Deals: At Amazon Fresh, look for the blue signs indicating special deals exclusively for Prime members. You can scan your Prime code in the app at checkout to get the discounts.
- Just Walk Out… Seriously: At Amazon Go, trust the technology. You do not need to scan items. The system of cameras and sensors knows what you’ve taken. Simply walk out, and your account will be charged automatically.
Keep an Eye On: Amazon Prime and In-Store Benefits.
While you don’t always need to be a Prime member to shop, having the membership unlocks the best experience, especially at Amazon Fresh. Prime members get exclusive discounts on hundreds of grocery items, plus additional savings.
To learn more about all the benefits, including free delivery and entertainment, you can visit the official Amazon Prime page. Your membership is the key to maximizing value from Amazon’s entire ecosystem.
Frequently Asked Questions (FAQ)
Do I have to be a Prime Member to shop at Amazon Go?
No, any customer with an Amazon account and the Amazon app can enter and shop at an Amazon Go store. You do not need a Prime membership.
What happened to the Amazon 4-star and Amazon Books stores in NYC?
In 2022, Amazon announced the closure of all its 4-star, Books, and Pop Up physical retail locations to focus on its grocery concepts (Amazon Fresh and Whole Foods) and the Amazon Go convenience stores.
How does the “Just Walk Out” technology actually work?
It uses a combination of computer vision, sensor fusion, and deep learning—similar to the technology in self-driving cars. When you take an item off the shelf, it’s added to your virtual cart. If you put it back, it’s removed. When you leave, the system automatically finalizes your receipt and charges your Amazon account.
Ranking: The 4 Best Official Amazon Go & Fresh Stores in NYC
Below, check out the key official Amazon store locations in the city, in a special curation by AZ New York.
1. Amazon Go – Rockefeller Center
Located directly across from Rockefeller Center, this is one of the most prominent and convenient Amazon Go locations. It’s perfect for office workers in Midtown grabbing lunch, or tourists picking up a quick snack and drink while sightseeing.
Address: 30 Rockefeller Plaza, New York, NY 10112
Type: Amazon Go (Convenience Store)
Borough: Manhattan
Highlight: A prime location in an iconic part of Midtown, perfect for quick grabs.
2. Amazon Fresh – Jackson Heights
This is a full-fledged Amazon Fresh grocery store, bringing the brand’s tech-infused supermarket experience to Queens. Shoppers can use the Just Walk Out technology or traditional checkout, and Prime members can access exclusive deals on a wide range of groceries.
Address: 79-15 Roosevelt Ave, Jackson Heights, NY 11372
Type: Amazon Fresh (Grocery Store)
Borough: Queens
Highlight: A full-size, high-tech grocery store serving the borough of Queens.
3. Amazon Go – Grand Central
Situated near Grand Central Terminal, this Amazon Go is a commuter’s dream. It’s strategically placed to serve the thousands of people passing through the transit hub daily, offering an incredibly fast way to get coffee, sandwiches, and other essentials without missing a train.
Address: 110 E 42nd St, New York, NY 10017
Type: Amazon Go (Convenience Store)
Borough: Manhattan
Highlight: Perfectly located for commuters needing the fastest possible shopping experience.
4. Amazon Go – World Trade Center
Serving the bustling Financial District, this location caters to the downtown business crowd and tourists visiting the 9/11 Memorial & Museum. Like other Go stores, it offers a frictionless shopping experience for those on a tight schedule in a high-traffic area.
Address: 200 Liberty St, New York, NY 10281
Type: Amazon Go (Convenience Store)
Borough: Manhattan
Highlight: A key location for the downtown Manhattan financial and tourist hub.
All research and the final selection of the locations in this guide were carried out by the team at AZ New York. These are the primary official Amazon Go and Fresh destinations in the city.
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